I like to think that I can spot such places. That if nobody told me about it and I was walking or driving by, I would say “I should check this place out” so I looked up Bobby’s Frozen Custard and found this picture:

And I like to think that there is NO WAY I wouldn’t be on that. I have to say, the musical notes on the sides of the sign are monikers of authenticity. Does the custard sing? Is eating Bobby’s custard an experience that in the movies would be accompanied by a swelling score? Do they play 50s music relentlessly as you stand in line to order? Is custard, like music, really math?

I am very jealous. It’s not often that I am jealous of the Midwest, but here we are. You should be getting paid by the Illinois ad council because I’m starting to think that I should retire to the Midwest.